Sessions

The Billion Dollar Session Cookie

Marissa Mayer is the VP of geographic and local services at Google. When speaking at the Velocity 2009 conference, she mentioned what was since described as “The Billion Dollar HTML Tag”. The presented problem was that with Google’s vast user base, an inefficiently implemented landing page feature might cost them millions of dollars of lost revenue somewhere down the line. Change in perception is sometimes needed, to recognize something trivial as something you need to pay attention to.
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